Loida is 42 years old and lives in Gonzaga. She is married and has three children. Loida has been operating a wholesale business for almost 13 years and is able to earn about PHP 10,000 a month because her allotted place is in their public market. She sells products such as Tupperware brands, Splash and AVON. With her charismatic and friendly character, she’s able to attract customers. For that reason, she is earning a profit to cover the needs of her family.
She wants to stock more products in her store. This causes her to request an additional loan from ASKI for 20,000 PHP to purchase the orders of her loyal customers for items such as lotion, bras, lipsticks, face powder, plastic plates and glass. She is hoping that through her business, she can save some funds for the studies of her three children.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.