Josephat is a 26-year-old married man with two children living in Kasese, Uganda. He has been selling shoes for five years. He started with 900,000 shillings and now has 2,500,000 shillings worth of stock. His hardships are inadequate capital to purchase enough variety to meet the different tastes of his customers, price fluctuations and inflation. His personal goals are educating his children and building a permanent home, while his business goals are expanding his business into new markets and moving his business to a more permanent location.