William is a 33-year-old married man with four children living in Kyenjojo, Uganda.
William operates a retail shop in which he has spent 4 years. He received capital from selling agricultural produce and cattle and started his current business. He is faced with problems of high taxes, price fluctuations, and inflation, which lead to high prices of commodities. He has personal goals of building a permanent home and educating his children. He also has business goals of expanding his business to new market areas and moving it to a more permanent location.
William wants this loan to purchase sugar, rice, salt, and other general merchandise to sell.