Irene is a married woman. She has a child. Irene describes herself as an aggressive woman. She operates a retail store and a farm where she sells items such as sugar, salt and maize. She has been involved in this business for 3 years. Her primary customers are local residents.
Irene describes her biggest business challenge to be stiff competition within the area and lack of crops sprouting sometimes. She will use the KES 20,000 loan to buy more household items for resale. Her business goal is to improve her business within 5 years. She hopes that in the future, she will have restocked her retail store.