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Luz Marina
Luz Marina is 46 years old. She has been working commercially for 6 years and generating income to help support the household, which consists of her husband and her 12 year old son.

She began with products made from silver, distributing them on credit among neighbors and referrals. And so little by little she generated profit and she was taking new orders for other articles such as cologne, cosmetics and recently working with vitamins and natural products, that a relative sends her from abroad. Her customers are mainly housewives, company employees and the domestic help of her neighbors, which is ongoing. Sales take place by monthly preorders she collects. She also buys articles in the nearby city of Barranquilla and in the Cartagena market square, paying by cash.

She has received 2 loans through the Fundación Mario Santo Domingo, which have noticeably increased her working capital and profits, so on a personal level she has achieved greater autonomy and overcome fears in respect to the sales of the products that she offers and therefore she gives thanks to God.

Her goal is to purchase products in larger quantities in order to get better prices and transfer the savings on to her customers, and upon receiving her earnings, rotating her merchandise each time. Her goal moving forward is to have a facility in her own home, which she doesn’t have yet.

This is her third Kiva loan for which she is applying through the foundation and with this investment she plans to buy a display case and supply it with silverware and cologne from North America in which her customers can find a good mixture. Once Luz Marina has a new display case, it will have an impact in the long view once again, her market and most likely her profits will double and this is what guarantees the success of Kiva loans.
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Luz Marina de 46 años, desde hace 6 se dedica a la actividad comercial y genera ingresos con los que logra apoyar el bienestar de su hogar, conformado por su cónyuge y su hijo de 12 años. Cuando comenzó lo hizo con productos elaborados en plata, distribuyéndolos a crédito entre vecinos y referidos por estos; Así fue como poco a poco generó ingresos y fue tomando nuevos pedidos de otros artículos como colonia, cosméticos y últimamente trabaja con vitaminas y productos naturales, que le envía un familiar del extranjero. Su principal mercado son las amas de casa, empleados de empresas y su primera clientela doméstica de vecinos, con la cual continua. Las ventas las realiza mensualmente mediante pedidos que recoge de su preventa, ella también compra artículos en la vecina ciudad de Barranquilla y en la plaza del mercado de la ciudad de Cartagena, en la modalidad de contado. En la actualidad ha recibido 2 financiamientos de la Fundación Mario Santo Domingo, con los que ha logrado aumentar notablemente su capital de trabajo y de sus utilidades, así mismo a nivel personal ha logrado mayor autonomía y vencer temores con respecto a la venta de los productos que ofrece y por eso da gracias a Dios. Su meta es comprar productos en mayor cantidad, para obtener mejores precios y trasladarlos al beneficio de su clientela, de la cual recibe las utilidades al rotar cada vez más sus mercancías. Su meta mas adelante es tener un local en su propia casa, con la que aun no cuenta. Su credikiva es el tercer financiamiento al que está aplicando en la Fundación y con esta inversión planea comprar una vitrina y surtirla de platería y colonias norteamericanas con las que sus compradores se encuentran muy compenetrados. Luz Marina una vez tenga su nueva virina surtida, impactará la visión una vez mas, de su mercado y muy seguramente sus utilidades habrán de duplicarse y esto es justamente lo que garantiza el éxito de credikiva.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 496
    View loans »
    Colombia Loans Fundraising
  • $14,967,675
    Funds lent in using Kiva
  • 1,795.0
    Colombia Pesos (COP) = $1 USD
Ended with Loss - Currency Exchange Loss learn more
A loan of $1,125 helped Luz Marina to buy a display case and supply of silverware and cologne from North America.
99% repaid
Repayment Term
20 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jul 19, 2012
Listed
Jul 29, 2012
Currency Exchange Loss:
Possible
Ended:
Mar 29, 2014