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Ruby
Ruby, 57, lives in Malambo, a neighborhood located in the city of Barranquilla. In her store, she offers internet service, prepaid phone cards, phone calls, transcripts, and photocopies and sells a variety of merchandise such as small appliances, groceries, and so forth. Ruby is a widow and mother of 5 children ages 28 to 40. She has always worked to generate income for her household. When she started her family, her now deceased husband brought merchandise from the Colombian border for her to sell. This is how she accumulated the working capital to start her current small business. Three years ago, she added an internet café and, slowly, other related services, with which she has prospered in the market.

Her main customers are her neighbors. She also offers merchandise that she buys wholesale to local shops and other businesses that have become steady customers. Ruby is courageous and strives daily to do a good job, which means her store opens at 8 a.m. and often doesn't close until 10 p.m. Still, she hopes to increase her income to keep improving her circumstances and, therefore, is requesting a loan to buy groceries, small appliances, and supplies for her internet café and to buy another computer. The loan will increase her working capital, giving her the money to buy highly discounted merchandise when the opportunity arises. This is precisely the reason for Kiva credit's success.
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Ruby de 57 años de edad vive en el centro de Malambo, un municipio área metropolitana de la ciudad de Barranquilla. Allí ofrece los servicios de internet, venta de recargas a celulares, llamadas, transcripciones, fotocopiaje y también es un punto comercial donde vende mercancía variada como electrodomésticos menores, víveres etc. Ruby de condición viuda y madre de 5 hijos hoy en las edades de 28 a 40 años, siempre ha trabajado con el fin de genera ingresos que beneficien su hogar; así fue que desde cuando organizó su familia, su esposo hoy fallecido, traía mercancía de un lugar fronterizo de Colombia y ella la vendía, esta fue la forma en la cual construyó el capital, que hoy se ha convertido en su actual microempresa, a la que hace 3 años, agregó el servicio de un café internet y poco a poco otros servicios afines, con los cuales ha salido adelante y se ha sostenido en el mercado. Sus principales clientes son sus vecinos y también ofrece mercancías, que compra en mayor volumen a tiendas y misceláneas del sector y que se han convertido en sus compradores fijos. Ruby es una mujer valiente que diariamente se esfuerza en hacer bien su trabajo , por eso su horario es desde las 8 de la mañana y muchas veces no ha cerrado su local siendo las 10 de la noche. No obstante espera incrementar sus ingresos, para continuar generando cada vez mayor bienestar, esta es la razón por la cual acude a un credikiva, con el cual comprará víveres, electrodomésticos menores, que tiene encargados así como insumos para provisionar su café internet y comprará un computador mas. Con su inversión de credikiva ampliará su capital de trabajo y tendrá un dinero suficiente, para comprar productos de oportunidades que traen consigno importantes descuentos, que Ruby podrá aprovechar y esta es justamente la razón de éxito de Credikiva.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 178
    View loans »
    Colombia Loans Fundraising
  • $13,171,600
    Funds lent in using Kiva
  • 1,788.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $1,125 helped Ruby to buy groceries, small appliances, and supplies for her internet café and to buy another computer.
100% repaid
Repayment Term
18 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jul 23, 2012
Listed
Jul 29, 2012
Currency Exchange Loss:
Possible
Ended:
Dec 19, 2013