Peter is a 45-year-old married man. He has a son who is 3 years old. He describes himself to be focused and sensitive. He operates a retail business where he sells milk. He has been involved in this business for 5 years. His business is located within a high-potential business area and his primary customers are hotels and retail shops. He describes his biggest business challenge to be shortage of milk for resale. He will use the Kes 20,000 loan to buy more milk for resale. His business goal is to improve his business within 5 years. He hopes that in the future, he will educate his children with the generated profits.