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Norma Alejandrina
Norma began working as an informal salesperson in La Bahía de Guayaquil, a sector that’s very well-known because everything can be found there. Because she was informal she didn’t do too well because she was exposed to robberies and she incurred losses that way. She set a concrete goal for herself: to save money in order to open a locale from which to sell pants, blouses, underwear and stockings. The locale is located near her house so she opens from 8am until 9pm from Monday through Saturday and from 8am until 1pm on Sundays because there’s less movement then. With the opening of her store she feels happier because she can rest and provide better service. It’s also a benefit in that her clothes don’t get damaged and she can display them better. Norma is a widow and her children are adults so having the business makes her feel useful. She will use the loan she’s getting to buy clothes to better stock her store.
View original language description ↓
Norma comenzó el comercio trabajando como vendedora informal en la bahía de Guayaquil, sector muy conocido por ser el lugar donde se encuentra de todo. Como informal no le iba muy bien porque estaba expuesta a los robos con lo que tenia perdida, ella se fijo una meta en concreto reuniendo el dinero para abrir un local en el cual ahora vende pantalones, blusas, interior, medias. El local está ubicado cerca de casa por lo que abre desde las 8 am hasta las 9 pm de lunes a sábado y los domingo de 8 a 1 de la tarde porque hay menos movimiento. Con la apertura de su local ella se siente más contenta ya que descansa y brinda una mejor atención, también tiene sus beneficios ya que la ropa que tiene no se maltrata y puede exhibirla mejor. Norma es viuda y sus hijos son mayores de edad por lo que tener el negocio la hace sentirse útil, el préstamo al que esta accediendo lo utilizara para la compra de ropa y así surtir mejor el negocio.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,200
    Average annual income
  • 50
    View loans »
    Ecuador Loans Fundraising
  • $23,495,200
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $650 helped Norma Alejandrina to buy clothes.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jun 18, 2012
Listed
Aug 2, 2012
Currency Exchange Loss:
N/A
Ended:
Jun 18, 2013