Innocent is a hardworking father of nine children living in Hioma, Uganda. He has been operating for quite a long time and with the income earned he has been able to educate his children and pay school fees. He started as a tobacco farmer then later opened the bar using his savings from the sales. He faces challenges of inadequate capital to meet the high demand and theft. His family goal is to educate all his children and he hopes to expand his business to new markets. Innocent intends to use the loan to buy beers and sodas to sell.