Samhar is a mother of two lovely children. She is from Sachnin. She has a hair salon and offers beauty treatments. Samhar is a determined woman who is dedicated to making a healthy living for her family. With the support of her husband, she took courses and gained expertise, which is appreciated by her customers.
Samhar needs this loan for renovations to her salon and for beauty and hair design supplies.
Samhar is dedicated to her business’ success. She has introduced inventive and effective marketing programs, including beauty memberships, birthday treatments and special giveaways during the slow season to draw customers. She dreams of opening a full-scale beauty salon one day, thus ensuring a secure future for her family.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.