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America Del Rocio
América is 35 years old and lives in Isla Trinitaria; she is the mother of four children, who study at the public school in her area. In her home, América has a grocery store stocked with provisions where she sells rice, sugar, other staple goods, detergents, grains, and household products. She inherited the store from her parents who taught her from a young age to do this work which she has always enjoyed. Apart from this, she has always liked this work because she has control over her time and is also able to devote herself to the care of her children.

This business is something that she works at alone, without help, because it doesn't generate enough income to be able to afford another employee. She works throughout the day there, since she prefers as much as possible not to close, since she could lose a potential customer during the time she is not open and that wouldn't be starting out with good service. With the loan she is asking for, she will buy products to restock her business, gain people's attention, and result in a greater customer base. In the future, América would like to have a larger business and a house that has all the amenities.
View original language description ↓
América tiene 35 años vive en Isla Trinitaria, es madre de 4 niños quienes estudian en la escuela fiscal del sector. En su casa América tiene una tienda surtida de abarrotes donde vende arroz, azúcar, víveres, detergentes, granos, productos del hogar. Ella heredo la tienda de parte de sus padres quienes desde temprana edad le enseñaron el trabajo por lo cual siempre le ha gustado. A partir de esto siempre le a gustado el negocio sobre todo porque tiene control de su tiempo para dedicárselos a sus hijos. El negocio lo maneja ella sola sin ayuda ya que aun no le genera el dinero suficiente para contratar un ayudante, trabaja todo el día en el ya que prefiere en lo posible no cerrar, esto lo hace ya que podría perder un cliente potencial en ese lapso de tiempo y al estar empezando no daría un buen servicio. Con el préstamo que solicita va a comprar productos para surtir su negocio llamando la atención y por ende obtener mayor clientela. A futuro a América le gustaría tener un negocio más grande con un casa en la que cuente con todos las comodidades.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,600
    Average annual income
  • 54
    View loans »
    Ecuador Loans Fundraising
  • $24,308,800
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD
A loan of $1,575 helped America Del Rocio to buy rice, sugar, food staples, detergents, grains, and other household items.
Repayment Term
17 months (Additional Information)
Repayment Schedule
Jun 8, 2012
Jul 14, 2012
Currency Exchange Loss:
Aug 13, 2012