Edward is a twenty-six-year-old married man with two children living in Kasese, Uganda. He has been operating a retail shop for five years. His hardships are customers not paying on time, inadequate capital to purchase stock, price fluctuations, and inflation. His personal goals are educating his children and building a permanent home. His business goals are buying land to grow crops and moving his business to a more permanent location. Edward wants money to buy sugar, soap, salt, cups, plates, basins, matchboxes, and soft drinks to sell.