Emmanuel is a twenty-eight-year-old married man with two children, living in Kasese, Uganda. He has had a retail shop for six years. He started with 600,000 shillings and now has 2,000,000 shillings in working capital. His hardships are theft, inadequate capital to purchase enough stock, price fluctuations and inflation.
His personal goals are to educate his children and build a permanent home. His business goals are to expand the business into new markets and move it to a more permanent location. Emmanuel wants money to buy clothes, bags, radios and children's wear to sell.