Sirasi is a 37-year-old married man with seven children. He has been in retail for ten years; he started his shop with 1,500,000 Ugandan shillings and now has 4,000,000 shillings. His hardships are taxes, customers not paying on time, inadequate capital to purchase stock, theft, price fluctuations, and inflation. His personal goals are educating his children and buying a car. His business goals are buying land to grow crops and hiring employees to help expand the business. He wants money to buy sugar, soap, and saucepans.