Purisima is busy selling vegetables every day. She buys vegetables at the public market at Amulung and re-sells them at her village for profit. She has done this for 10 years. Purisima is now 52 years old and has four children. Three of them finished high school, and her youngest is still in elementary school.
Her photo shows her busy preparing vegetables to sell. She is now asking for a loan of PHP 10,000 to increase merchandise she sells and increase her profits, too. She will use the loan to buy more cabbages, eggplant, tomatoes, onions, and string beans to sell. She hopes to continuously earn good profits from her business and to be able to alleviate her family's poor living situation.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.