Fatma is the single mother of a 5-year-old child. She describes herself as social and respectful. She operates a retail store where she sells household items such as sugar, salt, tea leaves, rice, flour, etc. She has been involved in this business for 2 years. Her business is located in a residential area and her primary customers are residents. She describes her biggest business challenge to be insufficient funds for improving the business. She will use the Kes 20,000 loan to buy more household items. Her business goal is to expand her business within 5 years. She hopes that in the future she will expand her business.