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Yolanda Maria
Yolanda is 40 years old. She has had a stall in the city center where she sells casual footwear since she arrived in the city of Barranquilla eighteen years ago. She arrived from the department of Antioquia with the hope of finding new horizons since the market in the municipality where she had lived was very saturated. She also sold made-to-order clothing on credit there. When she arrived in Barranquilla she identified shoe sales as a better business strategy for its cost. That is why she started with this product, which has gone very well for her. She hopes to grow her business at every turn until she can achieve total financial stability. When she started her business, Yolanda needed to work very hard, but little by little she has capitalized on her efforts and acquired two commercial stalls where she works. In one of them she sells flip-flop sandals and general casual footwear, and in the other one she sells paper products. Using the fruits of her labor over a long period, she purchased her own home, which she has been adapting and making nicer, with three bedrooms, so her family can be comfortable. Yolanda purchases her merchandise with cash in a municipality located on the north coast of Colombia that she travels to twice a week. She later sells her merchandise for cash in her commercial stalls, and on 30-day credit for various customers. Currently, she is applying for a Kiva loan, the first financing she is receiving from the Fundación Mario Santo Domingo. She will use it to purchase footwear, flip-flop sandals, because she plans to extend her market to other commercial spots in an effort to discover the potential customer base that exists. Among her future goals is to adapt a storefront in her home and have a corner store that supplies the market where she lives.
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Yolanda de 40 años tiene en el centro de la ciudad un puesto de ventas de calzado informal, desde que llego a la ciudad de Barranquilla hace 18 años, procedente del departamento de Antioquia, con el fin de encontrar nuevos horizontes, pues el mercado del municipio donde habitaba, estaba muy saturado. Ella en su tierra natal, también se dedicaba a comercializar ropa por encargo y mediante la modalidad de crédito. Cuando se instaló en esta ciudad, identificó la venta de calzado, como una estrategia mas productiva para a Costa, por eso empezó con este producto, con el que le ha ido muy bien y desea hacer crecer su negocio cada vez mas, hasta lograr su estabilidad financiera totalmente. Cuando inició su negocio, Yolanda debió trabajar fuertemente, pero poco a poco fue capitalizándose y adquirió así mismo 2 puestos comerciales en los cuales trabaja, en uno vende chancletas y calzado informal en general y en el otra papelería. Con el fruto de su trabajo de un largo periodo, compró su propia vivienda y fue adecuándola hasta lograr habilitarla, con tres dormitorios, para estar más cómoda con su familia. La mercancía que compra Yolanda, la adquiere de contado en un municipio ubicado en la costa norte de Colombia y viaja dos veces por semanas, para luego venderla de contado en sus puestos comerciales y a crédito con un plazo de 30 días entre diversos clientes. En la actualidad está aplicando a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará calzado, chancletas, porque planea extender su mercado en otros puntos comerciales, con el fin de experimentar la potencialidad comercial existente. Entre sus metas futuras está la de adecuar un local en su vivienda y tener una miscelánea que abarque el mercado alrededor de su residencia.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 554
    View loans »
    Colombia Loans Fundraising
  • $14,644,975
    Funds lent in using Kiva
  • 1,774.0
    Colombia Pesos (COP) = $1 USD
Expired
A loan of $650 helped Yolanda Maria to purchase casual shoes for women, children, and men.
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
Jun 20, 2012
Listed
Jun 24, 2012
Currency Exchange Loss:
Possible
Expired:
Jul 24, 2012