Florence is a 39-year-old married woman with three children whose ages range from seven to 16. For the past two years, she has operated a store where she sells shoes. Florence describes herself as a visionary, aggressive, and determined woman. Her business is located in an ideal business location and her primary customers are local residents. Her major biggest business challenge is having insufficient funds to improve her business.
Florence is requesting a 50,000 KES loan to buy more shoes to sell. Her business goal is to open many more retail shoe stores within five years. Florence hopes that in the future she will be able to import shoes from outside the country.