Edna is a married woman. She has two children aged three and nine. She describes herself as an honest, outgoing and caring woman. She operates a food stall where she sells snacks such as doughnuts, cakes etc. She has been involved in this business for five years and employs two staff members. Her business is located in a strategic business environment where there is a lot of demand for snacks and her primary customers are shopkeepers. She describes her biggest business challenge to be the high cost of ingredients for preparing snacks.
Edna will use her loan of 20,000 KES to buy food ingredients for preparing snacks for selling. Her business goal is to be a supplier of snacks within five years. She hopes that in the future she will be financially stable in her business.