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Vicenta Marcela
41-year-old Vicenta lives in Paraíso de la Flor, in the southern urban area of Guayaquil. Her house, like many in her neighborhood, receives water and electricity services but is still waiting for surfacing and drains. Sixteen years ago, Vicenta decided to open a grocery store because there wasn't one in her neighborhood and she saw an opportunity to earn money. She now has competition but things are going well because, over time, she has gained customers and she knows how to serve the public. She opens from 7.00am to 7.00pm. She does not stay any later because her neighborhood is dangerous and there is a lot of crime at night. The products that she sells most of are rice, sugar, oil, cookies, etc. She buys these every week in order to stock her store. Vicenta runs her store and serves her customers alone although her 12-year-old son sometimes helps her. She will use her loan to buy merchandise. She hopes to improve her sales so that she can continue supporting her son with his education. Her future dream is to buy a vehicle with which to transport her purchases so that she can save on costs.
View original language description ↓
Vicenta de 41 años vive en Paraíso de la Flor zona sur urbana de Guayaquil donde tiene su domicilio. Su casa como muchas del sector cuenta con los servicios de agua y luz, en espera de la pavimentación y alcantarillado. Hace 16 años atrás decidió abrir una tienda de abarrotes porque en su sector no había y vio la oportunidad de ganar dinero. Actualmente tiene competencia pero le va bien porque con el tiempo ha ganado clientela y sabe atender al público. Abre desde las 7 de la mañana hasta las 7 de la noche, no se queda más tarde porque su sector es peligroso y la delincuencia hace de las suyas en la noche. Los productos que mas comercializa son arroz, azúcar, aceite, azúcar, galletas, etc., los cuales compra cada semana para surtir la tienda. Vicenta administra y atiende a los clientes sola aunque a veces la ayuda su hijo de 12 años. Con el préstamo compra mercadería esperando mejorar sus ventas para seguir apoyando en el estudio a su hijo. Su sueño a futuro es poder comprar un vehículo para transportar sus compras y ahorrar costos.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,200
    Average annual income
  • 101
    View loans »
    Ecuador Loans Fundraising
  • $23,946,025
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $850 helped Vicenta Marcela to buy rice, sugar, oil and cookies.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 19, 2012
Listed
Jul 7, 2012
Currency Exchange Loss:
N/A
Ended:
Jun 18, 2013