Jumwa is a single mother and has one child who is three years old. She lives in Samburu, Kenya where she makes a living by running a retail shop (a small store that carries a wide variety of goods). Her business is selling household consumables like wheat flour, maize flour and sugar. She has gained her customers little by little from neighbors in the surrounding area where she lives. This is her principal market. Her greatest wish is to have a well-equipped retail shop to develop her business more comfortably. Her greatest challenge to growing her business is the small space that she has.
Her shopping is done daily and her transportation expenses increase the cost of her products. For this reason she needs to buy in greater quantity and decrease the frequency of her shopping so she can qualify for volume discounts and be more competitive. This is why she has turned to Credit Kiva, for her second loan with Yehu Microfinance Trust. With this loan she will buy supplies of food items, bundles of wheat flour, sugar and maize flour.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.