Rukia lives in Samburu with her five children aged between 1 and 18 years old. She dreams of a promising future in which she is able to provide her little one with the potential for success. Her children are the motivation behind her work selling greengrocery items, selling vegetables, fruit, onions and tomatoes. Her business is open on weekends and holidays. It is located in her home and she sells for cash to passersby in her area as well as to neighbors, family members and friends. They are familiar with the products that Rukia sells and are loyal to her business.
Rukia's goal is to achieve sustainable growth and, in this way, improve her family's income. Her biggest challenge is to build up enough working capital to be able to grow her business. With the loan, she wants to purchase a motorcycle to help her distribute products to her customers.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.