Because of her need to generate an income so that she could improve her family’s well-being, Mwanajuma began her business selling fruit and vegetables. Mwanajuma is a married woman who lives with her husband and three children. Her main customers are the neighboring community members.
Mwanajuma is requesting a second loan through Yehu Microfinance Trust, an organization she has been a part of for two years and that made it possible for her to set up her business, in order to give it a more comfortable environment. She will use the loan to buy crates of fresh vegetables and fruit for resale in order to increase the opportunities in the market, such as responding to new customers that have been referred by the current buyers and those whose attention she wants to capture. This is the reason she is asking for this Kiva loan through Yehu Microfinance Trust, with which she will buy supplies in quantity, which will allow her to buy at a discount for cash and large volume.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.