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Yuri Elizabeth
Yuri, 38, is a single mother who very much wants to get ahead. She lives in south Guayaquil in Isla Trinitaria. Despite it’s being a suburban zone it has basic services, drainage and paved roads.

Yuri started out selling catalogue products five years ago to her family members and friends. She also started going through the areas near her house so that now she’s very well-received.

She tends to her business by herself at all hours taking catalogues and whatever products she has on hand. She does it this way because she usually buys products that are on sale like perfume and two-for-one make-up, cream and deodorants since they are more economical and she can sell them at their normal price giving small discounts.

This strategy has been very useful because competition is aggressive but she’s managed to retain her customers this way. Yuri will use the loan to buy larger amounts of products that are on special promotion to subsequently resell.
View original language description ↓
Yuri es una madre soltera de 38 años con muchas ganas de salir adelante. Vive en el sur de Guayaquil en la Isla Trinitaria, a pesar de ser una zona sur urbana cuenta con los servicios básicos, alcantarillado y caminos pavimentados. Yuri empezó a vender productos por catálogos hace 5 años ofreciendo a sus familiares y amigos, también empezó a recorrer los sectores por su domicilio siendo así que ahora tiene mucha acogida. El negocio lo atiende sola a cualquier hora llevando las revistas y los productos que tenga, lo hace de esta manera ya que generalmente compra productos en promoción como perfumes, maquillaje al 2x1, cremas, desodorantes ya que son más económicos y los vende al precio actual haciendo un leve descuento. Esta estrategia le a sido de mucha utilidad ya que la competencia es muy agresiva pero así a logrado mantener a sus clientes. Yuri va a utilizar el préstamo comprando mayor cantidad de productos en promoción para su posterior venta.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,600
    Average annual income
  • 97
    View loans »
    Ecuador Loans Fundraising
  • $25,028,200
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $525 helped Yuri Elizabeth to buy cosmetics.
100% repaid
Repayment Term
12 months (Additional Information)
Repayment Schedule
May 15, 2012
Jul 3, 2012
Currency Exchange Loss:
Mar 15, 2013