Joan is a married woman. She has 2 children with ages ranging from 6 years to 13 years. She describes herself to be diligent. She operates a food stall where she sells fish. She has been involved in this business for 3 years. Her business is located in a busy market and her primary customers are residents and retailers. She describes her biggest business challenge to be the high price for fish. She will use the KES 20,000 loan to buy a cooling box, fish preservatives, and more fish for selling. Her business goal is to be a supplier of fish across the whole country within 5 years. She hopes that in the future, she will use the anticipated profits in buying a piece of land and building a house for her family.