Aisha is a 58-year-old Bedouin woman from Negev. Due to family and cultural reasons, she never had the opportunity to study, but for years she has managed a stall near the market where she sells clothing and simple shoes. Aisha wants to diversify and begin selling jewelry so that she can expand her customer base.
Aisha needed this loan to purchase clothing and prepare for the upcoming seasons, both summer and the start of school in the fall.
Aisha wants to see her business activity continue, since it brings important income to her and her family. She dreams of one day making the pilgrimage to Mecca.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.