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Genesis Michelle
Génesis is 23 years old and the single mother of a 2-year-old child. She lives in Duran with her parents, in a family home which is made from cement and has all basic services. Génesis' business is selling cosmetics through a catalog. This entrepreneurial young woman tells us that she started her business with the support of a friend who helped her with the registration. She then set out to learn how to manage her business because, back then, she wanted to earn money for when she gave birth. Now she knows her business and is doing well in it.

Génesis tells us that the way to make real profits, for her, is not to sell products directly but rather to have a sales network. A network is when there is one main person who manages the orders, deliveries and payment. They earn money for every member they have in their network. Génesis currently has 30 people in her network which makes her a lot of profits. It also has the advantage that she has very little contact with the end customer which reduces her risk of having to deal with people who don't pay. Génesis tells us that she doesn't work fixed hours as she is available whenever people make orders so that she doesn't let her saleswomen down. She also sells perfumes, creams and makeup to family members and acquaintances to order. She will use her loan to buy products to have in stock. She will have capital available so that she can make her payments in a timely fashion. Her next dream is to become a sales leader with a larger number of members in her group.
View original language description ↓
Génesis tiene 23 años y es madre soltera de un niño de 2 años. Vive en Duran con sus padres en una casa familiar de cemento contando con todos los servicios básicos. Génesis se dedica a la venta de cosméticos por catalogo. Esta joven empresaria nos comenta que su negocio lo empezó con la ayuda de una amiga quien la ayudo con la inscripción. Luego de esto se propuso aprender como era el manejo del negocio ya que quería ganar dinero en aquel entonces para su parto. Ahora ya conoce y se mueve bien en el mismo, ella nos comenta que la forma de ver verdaderas ganancias, para ella, no es vender el producto directamente sino tener su red de ventas. Una red es cuando hay una persona principal quien maneja los pedidos, la entrega y el pago de manera general y gana por cada una de las personas que tiene en su red, es decir bajo su código con lo que gana por volumen. En la actualidad tiene 30 personas en su red con lo que le genera muchas ganancias, esto también tiene la ventaja de que trata muy poco con el cliente final reduciendo sus riesgos de personas que no le paguen. Génesis nos comenta que no tiene horario ya que está disponible cuando le hacen pedidos para no quedar mal con sus vendedoras. También vende los que es perfumes, cremas,maquillaje a familiares y conocidos previo pedidos. El crédito lo comprar para tener productos en stock y a la vez un capital para realizar los pagos de manera oportuna. Su sueño próximo es convertirse en líder de ventas con un mayor número de integrantes en su grupo.

Additional Information

About Banco D-MIRO

Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.

About Ecuador

  • $10,200
    Average annual income
  • 19
    View loans »
    Ecuador Loans Fundraising
  • $22,853,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,150 helped Genesis Michelle to buy perfumes, creams and makeup.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 13, 2012
Listed
Jul 3, 2012
Currency Exchange Loss:
N/A
Ended:
Apr 18, 2013