Ismahan has managed a local mini-market with her aunt for several years. After gaining experience, she decide to branch out on her own and open a new store in a different area. Her store sells daily items and baby supplies as well as candles and gift items.
Ismahan is an intelligent, determined young women. She does not have a formal education beyond high school but she has a strong desire to create a secure future and the determination to do so. In her town, residents travel outside to stock up on supplies and buy daily items. With the introduction of her store, Ismahan has a promised clientele of mothers who need the convenience and appreciate her fair prices and good service.
Ismahan needed this loan to assist with paying for renovations to her store and purchasing stock including gift items, baby supplies and cleaning supplies.
Ismahan wants to continue to develop her store, introducing exclusive and specialty items as well as sale products. One day she wants to earn her bachelors degree in business management. Her town is developing and she wants her business to grow with the town.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.