Elisha, a married man, is a resident of Mariakani, Kenya, a town located along a highway that links two Kenyan cities. The town receives a number of visitors besides the local residents.
Elisha started the clothes business with assistance from family members 10 years ago. He is applying for a loan of 41900 KES to purchase new clothes to sell. Elisha's aspiration is to open another business, and he believes this can be achieved in the short term.
This area also has a lot of coconut trees, which are used to make brooms. Elisha plans to trade in the new business using the extra income obtained from this business. His dream is to own a wholesale shop where he can sell clothes.