Chete is 23 and lives in Msambweni, where she operates a butcher shop business. She started the business three years ago, selling in a shop to her neighbours and passersby. Her first step was to study the market and make pre-sales visits to restaurants in order to start her business venture. She has managed to secure a market for her meat sales as her strategic location is her greatest strength.
Chete is very enthusiastic about the growth of her business. She works every day, doing her best to increase her clientele, and she has managed to do so. Her greatest challenge is that her working capital is insufficient to meet her projected market demand.
This is precisely the need she would resolve with her Kiva loan, her third with the Yehu Microfinance Trust. Chete will use it to buy 2 cows for meat sales to have a greater range of products to meet her customers' greatest needs. Her dream is to succeed in expanding her business, and keep it stocked at all times with meat products.
About Yehu Microfinance Trust
This loan is administered by Yehu Microfinance Trust, which was founded in 1998 as a project of CHOICE Humanitarian Kenya. In July 2007, Yehu became a separate entity from CHOICE and was registered as a trust. Since then, Yehu has expanded to cover over half of Kenya’s 13 coastal districts.