Mercy is a 31-year-old married woman. She has 2 children with ages ranging from 2 to 11 years. She describes herself to be a diligent woman.
Mercy operates a retail store where she sells clothes. She has been involved in this business for 11 year and employs 1 staff member. Her business is located at a cool place near slopes of a mountain and her primary customers are local residents. Mercy is also a farmer where she gets additional income. She describes her biggest business challenge to be stiff competition within the area. She will use the 50,000 KES loan to buy clothes for selling. Her business goal is to run a wholesale shop within 5 years. She hopes that in the future, she will use the anticipated profits in running more wholesale shops.