Eva is a twenty-eight-year-old married woman with three children living in Kasese, Uganda. She has been in the salon business for three years. Her hardships are inadequate capital to purchase stock, price fluctuations, and inflation. Her personal goals are educating her children and building a permanent house. Her business goal is buying land to grow crops and modernizing her salon so as to attract more customers. Eva wants money to buy synthetic hair for use in the salon.