Aida is a 38-year-old mother of five. She has taken several courses in hairstyling, cosmetics, and tailoring. Recently Aida decided to expand her small cosmetics salon and branch out into a bridal salon. There is significant potential for a bridal salon in her area and Aida has learned well how to manage her business. She will continue to offer cosmetic and hairstyling services and add bridal styling and bridal wear for rent.
Aida needed this loan to assist with purchasing specialty cloth for dresses, accessories for the bridal wear, and tailoring and sewing tools.
Aida wants to see her bridal salon expand and eventually include a professional stylist, but most importantly, she wants to assist with providing for her family and ensure her children’s education.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.