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Luz Targelia
Luz is a woman of 67 who is married and lives with her husband in the Abrahan Calazacon parish of the Santo Domingo canton. Santo Domingo de los Colorados is one of the youngest cities in Ecuador. Now it constitutes the focal point between the mountain region and the coast. It is a privileged site, not only for its aesthetic richness but also for its unusual scenery, which can be found at the very entrance to this beautiful city. Santo Domingo de los Colorados now belongs to the province of Santo Domingo de los Tsáchilas, which was recently formed. The principal holiday in Santo Domingo is celebrated with an intense influx of visitors and commercial and cultural exchanges. A great fair takes place at the Livestock Raisers Association. There the best examples of the distinct breeds and cross-breeds that are raised on the ranches of the region are exhibited and compete.

Luz has had a grocery store for 12 years. It is located near a parish sub-center for health. Her business has been growing during this time, but the lack of capital is one of the principal obstacles that she has been able to overcome. She wants to capitalize and invest in her business. She still has space on the display shelves, so she wants to buy a little more merchandise and invest in basic necessities such as rice and sugar, for which she will get a better price by buying in quantity.

In spite of having only a primary education, she has been able to advance as a micro-entrepreneur and sustain her family. In spite of her age, she strives to accomplish her dream of having a modern, stocked micro-market.
View original language description ↓
Luz es una mujer de 67 años que es casada y vive junto a su esposo en la parroquia de "Abrahan Calazacon" del cantón "Santo Domingo". Santo Domingo de los Colorados es una de las ciudades más jóvenes del Ecuador, actualmente se ha constituido en el punto de enlace entre las región Sierra y Costa. Es un sitio privilegiado, no solo por la riqueza étnica, sino también por los paisajes inusitados que se pueden encontrar desde el ingreso mismo a esta bella ciudad. Santo Domingo de los Colorados pertenece actualmente a la provincia de Santo Domingo de los Tsáchilas, recientemente conformada. La fiesta principal de Santo Domingo, se celebra con un movimiento intenso de visitantes, intercambio comercial y cultural. Una gran feria tiene lugar en las instalaciones de la Asociación de Ganaderos, allí se muestran y compiten los mejores ejemplares de las distintas razas y cruces que son criados en las haciendas de la región.

Luz desde hace 12 años tiene una tienda de abarrotes, la misma que está ubicada cerca de un subcentro de salud de la parroquia. Durante este tiempo ha ido creciendo, pero la falta de capital es uno de los principales obstáculos que ha sabido superar. Quiere capitalizar e invertir en su negocio. Tiene aún espacio en las perchas de exhibición por lo que desea comprar un poco más de mercadería e invertir en los productos de primera necesidad como lo son arroz y azúcar los cuales comprando en cantidad podrá tener un mejor precio.

A pesar de únicamente haber cursado la educación primaria ella ha sabido salir adelante como microempresaria y sustentar a su familia. Ella a pesar de su edad lucha por cumplir su sueño de tener un micromercado moderno y surtido.

Additional Information

About Fundación Alternativa

Fundación Alternativa encourages entrepreneurship and provides sustainable financial and non-financial services that promote social and economic development in Ecuador. The organization focuses on serving poor and excluded populations through analysis of clients' living conditions and by providing business training and other support services in urban, rural and marginalized parts of the country.

About Ecuador

  • $10,200
    Average annual income
  • 26
    View loans »
    Ecuador Loans Fundraising
  • $22,885,275
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD
Expired
A loan of $1,625 helped Luz Targelia to buy merchandise for her store.
Repayment Term
18 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 17, 2012
Listed
Jun 6, 2012
Currency Exchange Loss:
N/A
Expired:
Jul 6, 2012