Searching for opportunity and a better financial situation, Yoel emigrated from Cuba to the United States. Recognizing a need for reliable and skilled contractors, and given his extensive carpentry experience, Yoel started his own construction and handyman business. Through hard work and dedication, he has created a business and a financially stable life for himself in America. Yoel has relied exclusively on a word-of-mouth marketing strategy. However, given the unpredictability of referrals, he hopes that with this loan he can brand his business and market it to a wider audience. He plans to purchase uniforms and signs for his vehicle and design a web page for his company. Because he often hires subcontractors to assist him with work, Yoel believes uniforms will improve the company’s image and reputability. In the future, Yoel hopes to continue to grow his business and hire full-time employees that will give him and others like him the ability to maintain financial stability.