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Elisa
Elisa is 68, lives in a town very close to the city, and is a widow and mother of two children ages 37 and 38. Since she was very young, and for 11 years, she made a living through commercial activity in her native Villanueva, a town in the department of La Guajira to the north of Colombia. This is why when she came to the city of Barranquilla, she organized a cybercafe in which she had two years of experience. Later, she undertook the distribution of fish and seafood in another town close to the city because she considered it to be more profitable. There she attained good customers and managed to stabilize her business, at the same time that she moved to the town where she currently lives. Her business works with important institutions, like a military battalion and clinics, to which she provides fish and seafood for the consumption of their target population. She receives monthly payment for these products and buys on a daily frequency. Her two children actively participate in her business and are part of this whole task, which provides these families daily with the possibility of having more and more welfare in their homes.

She is currently applying for her first loan from Fundación Mario Santo Domingo and it is a Kiva loan, which she will use to buy fish and seafood in a greater volume than she is accustomed to. With the investment of this Kiva loan she will earn discounts and will extend her market to new customers, who will cause it to increasingly grow. This is thanks to the fact that she only sells fresh and healthful seafood products; the reason for which everyone who consumes them then refers new buyers and causes her demand to grow. The biggest challenge that Elisa faces is having enough working capital to diversify her business and add more products like cheese, frozen meats, and whey, which she would sell for cash and use to take advantage of the current market segment which has not yet satisfied its demand. When she achieves this, her income will increase further just as she has dreamed.
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Elisa de 68 años de edad habita en un municipio muy cercano a la ciudad en condiciones de viuda y madre de dos hijos en las edades de 37 y 38 años. Desde muy joven y durante 11 años, se dedicó a la actividad comercial en su natal Villanueva, municipio en el departamento de La Guajira al norte de Colombia. Por eso cuando llegó a la ciudad de Barranquilla, organizó un ciber-café , en el que obtuvo una experiencia de 2 años, para posteriormente emprender con la distribución de pescados y mariscos en otro municipio muy cercano a la ciudad, pues lo consideró mucho más rentable; allí consiguió buenos clientes y logró estabilizarse en él, desde el mismo momento en que se trasladó al municipio donde actualmente habita. Su negocio lo realiza con instituciones importantes, como un batallón militar y clínicas, a las que le provisiona de pescados y mariscos para el consumo de su población objeto. Los pagos de estos productos los recibe mensualmente y compra con una frecuencia diaria. En su negocio participan activamente sus dos hijos, que son parte de toda esta tarea, que proporciona diariamente a estas familias la posibilidad de tener cada vez más, bienestar en sus hogares. En la actualidad está aplicando a su primer financiamiento con la Fundación Mario Santo Domingo y es un credikiva, con el cual comprará pescados y mariscos en mayor volumen que el usualmente acostumbrado. Con esta inversión de credikiva ganará descuentos y extenderá su mercado a nuevos clientes que cada vez mas crecen y esto es gracias a que solo vende productos del mar frescos y saludables, razón por la cual todo el que los consume, le refieren nuevos compradores y por eso su demanda crece. El mayor desafío de Elisa, es tener un suficiente capital de trabajo para diversificar su negocio y agregar otros productos, como queso, carnes frías, suero, que se venden de contado y con los cuales ella aprovecharía el actual segmento de mercado, que no ha satisfecho esta demanda y cuando ella lo logre se aumentarán aun mas sus ingresos, tal como ella sueña.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 139
    View loans »
    Colombia Loans Fundraising
  • $12,792,775
    Funds lent in using Kiva
  • 1,830.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $550 helped Elisa to buy fish and seafood in bulk.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 29, 2012
Listed
Jun 6, 2012
Currency Exchange Loss:
Possible
Ended:
Sep 27, 2013