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Eliana
Eliana, age 37, has four children from the ages of 9 to 15. She works persistently in her own business in the heart of Barranquilla. She sells very fresh tropical fruits and vegetables in large volume. She sells things like tomatoes, onions, carrots, cucumbers, beets, potatoes, 'lulo' (a native fruit), melon, passion fruit, and everything that is produced in the harvest of each season.

Because of this she wins over a lot more customers every day. Also, she has managed to have two points of sales. Her husband tends to one of them. With these businesses they have both managed to generate income to support her household and especially to pay for her children’s education.

Her goal for later on is to have her own house. Her family currently lives with her maternal grandmother. Her greatest dream is to have a house. She works carefully every day, and that makes it very evident that everything she earns is invested in generating income. Lately she has been selling cheese and whey, taking advantage of her three years as a merchant. She knows a lot about the public market where she is. That is why she gives credit to people she knows so that they can buy these dairy products to later sell or use for their family’s consumption.

With this last business she generates additional income, which increases her family’s well-being every day. However, she has insufficient working capital to meet her customers’ demand for fruit, vegetables, cheese, and whey.

That is the reason why she turns to a Kiva loan, her first loan with the Fundación Mario Santo Domingo. She will use the loan to buy wholesale fruits and vegetables. This will increase her working capital, and there will be enough profits produced by her Kiva loan to invest in cheese and whey. This promises to be successful because she does it within the framework of the market demand. She knows her customers’ needs very well . She generates a profitability of no less than 29% and a contribution margin of 57%.
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En pleno centro de Barranquilla, Eliana de 37 años, madre de 4 hijos en las edades de 9 a 15 años de edad, se dedica a trabajar persistentemente en su propio negocio, vendiendo en mayor volumen frutas y verduras tropicales y bien frescas, como tomate, cebolla, zanahoria, pepino, remolacha, papa, lulo, melón maracuyá y todas las que produzca la cosecha de cada temporada. Esta condición ha hecho que gane todos los días mucha mas clientela y por eso también ha logrado tener dos locales o puntos de ventas, uno de los cuales atiende su cónyuge; con estos negocios ambos, han logrado generar ingresos, para el sostenimiento de su hogar y especialmente para pagar a educación de sus hijos. Su meta mas adelante es tener su propia casa, pues actualmente su familia habita en casa de su abuela materna y su mayor sueño es tener su vivienda. Su esmero en trabajar todos los días, se hace muy evidente pues todo lo que gana lo invierte en generar ingresos; últimamente está vendiendo queso y suero, aprovechando que en sus tres años como comerciante, conoce mucho el mercado público donde está ubicada; por eso da crédito a personas que ya conoce y que lo compran para vender estos productos lácteos más adelante y para el consumo de sus familias; con este último negocio, genera ingresos adicionales, con los que aumenta cada vez mas el bienestar de su familia y por eso ante la demanda no solo de las frutas, las verduras sino también de su queso y suero, su capital de trabajo se torna insuficiente, para responder a su clientela. Esta es la razón por la cual acude a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprara’ al por mayor, frutas, verduras, con los cuales aumentará su capital de trabajo y será suficiente para invertir con las utilidades que le produzca su inversión credikiva, en queso y suero; la que promete ser exitosa, porque la hace en el marco de la demanda del mercado, conoce bien las necesidades de su clientela y con ella genera una rentabilidad no menor del 29 % y le proporciona un margen de contribución del 57%.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $6,070
    Average annual income
  • 288
    View loans »
    Colombia Loans Fundraising
  • $13,892,025
    Funds lent in using Kiva
  • 1,830.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $450 helped Eliana to buy fruit and vegetables wholesale.
100% repaid
Repayment Term
15 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 25, 2012
Listed
Jun 6, 2012
Currency Exchange Loss:
Possible
Ended:
May 17, 2013