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Cruz María
Cruz María is 36 years of age and lives with her husband, her 14-year-old son and her 9-year-old daughter. She sells goods in a store. A few years ago she managed to open a small store, where she sells a variety of staple goods such as vegetables, cereals, fruit, food products and cleaning products. She works very hard to ensure that her family gets ahead, and to give them better conditions than those they currently have.

Cruz María provides one of the main financial supports for her family. She therefore needs to keep her business going, as this provides them with a large share of the income that they need to maintain their household. She is an incredible woman who has won the trust of many people who, as each day goes by, prefer to buy from her. In her business she always works with a smile and is very friendly, as she thinks the most important thing is that her customers are happy with the service she offers. In this way, she will remain the favorite of her neighbors and customers.

Cruz María has requested this loan from INTEGRAL to buy merchandise (rice, beans, oil, sugar, coffee, bananas, pasta, candies, cleaning products, etc.). She will use these products to supply her business and attract more customers, which will increase her sales and her income.
View original language description ↓

Cruz María tiene 36 años de edad y habita junto a su esposo, un hijo de 14 años y una hija de 9 años. Ella se dedica al comercio de tienda. Desde hace algunos años logro establecer una pequeña tienda en la cual vende variedad de productos de primera necesidad como: verduras, cereales, frutas, productos alimenticios y productos de limpieza. Trabaja muy duro para sacar adelante a su familia, y darles mejores condiciones a las que por el momento tienen. Ella es uno de los principales soportes económicos de su familia, por lo que necesita mantener su negocio activo, ya que este les proporciona gran parte de los ingresos necesarios para llevar el sustento a su hogar. Es una mujer increíble, la cual se ha ganado la confianza de muchas personas las cuales día con día la prefieren más. Atiende su negocio con una sonrisa y con mucha amabilidad ya que para ella lo más importante es que sus clientes estén satisfechos con el servicio que ofrece, con el objetivo de seguir siendo la preferida de sus vecinos y clientes. Solicita este crédito a INTEGRAL para invertir en la compra de mercadería (arroz, frijoles, aceite, azúcar, café, plátanos, macarrones, golosinas, productos de limpieza, etc.) para surtir su negocio y poder atraer a más clientes que le permitan incrementar su nivel de ventas y sus ingresos.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 761
    View loans »
    El Salvador Loans Fundraising
  • $26,201,750
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $400 helped Cruz María to buy rice, beans, oil, sugar, coffee, bananas, pasta, candies, cleaning products, etc.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 23, 2012
Listed
Jun 6, 2012
Currency Exchange Loss:
N/A
Ended:
Dec 15, 2012