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Marta Luz
From 6 a.m. until 10 pm. Monday through Sunday, Marta is attending her business of a general store where she sells supplies, snacks, liquor, meat, and groceries. At her 18 years of age, she has unequaled experience and working ability. Her customers are her neighbors and pedestrians who pass by the location of her business. Her neighborhood is in the south of the city, where she lives with her husband and her 9-month-old daughter. She is very well-known for the good service she offers her customers, whom she treats with a lot of respect. Little by little, her clientele is increasing, and with it, so is the demand for her products, which she sells retail and turns over quickly. Even though her competition is strong, she sustains herself in the market because she offers very competitive prices. Her biggest challenge is always having what her customers need, which are basic goods that they can't wait for since the families consume them daily. This is why her working capital has become insufficient to maintain a stock of merchandise and respond appropriately to the demand. So, she has applied for a Kiva loan, the first financing that she has had with the Fundación Mario Santo Domingo. She will use it to buy supplies, groceries, and liquor in larger quantities so she can receive discounts. She will then be able to increase her sales and profits. Ever-rising prices are constant in her industry, so investing her Kiva loan will be very successful.
View original language description ↓
Desde las 6 de la mañana hasta las 10 de la noche y de lunes a Domingo, Marta está atenta a su negocio de tienda, donde vende víveres, ranchos, licores, carnes y abarrotes, a sus 18 años, posee una gran experiencia y capacidad de trabajo inigualables, sus clientela la conforman sus vecinos, peatones que transitan permanentemente por el sitio donde se encuentra ubicado su negocio. En su barrio ubicado al sur de la ciudad, donde vive con su cónyuge y su hija de 9 meses de nacida, es muy reconocida por el buen trato que ofrece a sus clientes a quienes trata con mucho respeto. Poco a poco su clientela se incrementa y con ello la demanda de sus productos, los cuales vende al detalle y diariamente rotan con gran rapidez, por eso aunque la competencia es alta se sostiene en el mercado porque además ofrece precios muy competitivos. Su mayor desafío es tener siempre lo que el cliente necesita, pues son bienes de la canasta familiar que no dan espera y que las familias los consumen diariamente. Así su capital de trabajo se torna insuficiente para sostener un stock de mercancías y responder oportunamente la demanda. Esta es la razón por la cual acude a un credikiva, primer financiamiento que hace a la Fundación Mario Santo Domingo, mediante el cual comprará en mayor cantidad y de contado víveres, abarrotes, licores, con los cuales ganará descuentos por el volumen y con ello potencializa el aumento de sus ventas y ganara también, el aumento permanente de los precios que es una constante en su negocio, haciendo que su inversión credikiva sea muy exitosa.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 552
    View loans »
    Colombia Loans Fundraising
  • $14,876,100
    Funds lent in using Kiva
  • 1,822.0
    Colombia Pesos (COP) = $1 USD

Success!! The loan was 100% repaid

A loan of $625 helped Marta Luz to buy supplies, groceries, and liquor in large quantities and with cash.
100% repaid
Repayment Term
13 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 23, 2012
Listed
Jun 4, 2012
Currency Exchange Loss:
Possible
Ended:
May 17, 2013