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Madrid Lorena
Madrid is 46 years old, and lives in the city of Ica. She is married and has a son who is 18 years old. In her free time, she likes to spend time with her family and cook her favorite dish, “Arroz con Pollo” (Chicken with Rice). Through much hard work, Madrid was able to complete her secondary studies, but was unable to continue her education at the university level, though she would have liked to study law.

Madrid is an enthusiastic, hardworking woman who makes a living running a clothing and shoe sales business. She also operates a motor-taxi rental business, and dedicates about six hours per day to her business. In that time, she can attend up to nine clients. Her customers are faithful to her, since she treats them well and is very kind and charismatic.

Madrid is very grateful to Kiva lenders for their support, and as a result of the support from this loan, she has been able to repair and do general maintenance on her motor-taxis to keep them running smoothly for her clients to rent. She hopes that this steady maintenance and care will help her to increase her income and, in the near future, and allow her to purchase her own store space for her clothing and shoe sales business. She hopes, as she expands her businesses, to improve her quality of life and her family’s quality of life.
View original language description ↓
Madrid es una mujer de 46 años, viven en la ciudad de Ica, es casada y tiene un hijo de 18 años, en sus ratos libres le gusta compartir momentos gratos con su familia y en ocasiones los consiente preparando su platillo favorito el "Arroz con Pollo"; con mucho empeño Madrid terminó sus estudios secundarios, lamentablemente no pudo cursar una carrera universitaria, pero le hubiera gustado poder estudiar la carrera de Derecho.
Con mucho esfuerzo y entusiasmo, Madrid trabaja en su negocio de venta de ropa y calzado; asimismo, cuenta con un negocio de alquiler de mototaxis (02), ella dedica a su negocio un aproximado de 6 horas diarias, en las cuales puede atender hasta 9 clientes, ella cuenta con la fidelidad de sus clientes debido a su carisma y buena atención.
Madrid se encuentra muy agradecida con los prestatarios Kiva, ya que gracias a la ayuda brindada podrá realizar el mantenimiento y reparación general que necesitan sus mototaxis para que se encuentren operativas y puedan ser utilizadas para su alquiler; de esta manera podrá incrementar sus ingresos y en poco tiempo espera poder tener un local propio para la venta de ropa y calzado y con ello mejorar la calidad de vida de su familia.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $12,000
    Average annual income
  • 127
    View loans »
    Peru Loans Fundraising
  • $58,863,350
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD
A loan of $1,125 helped Madrid Lorena to repair and maintain her motor-taxis so that they function properly and can be rented out to clients.
Repayment Term
20 months (Additional Information)
Repayment Schedule
May 10, 2012
May 31, 2012
Currency Exchange Loss:
Jun 30, 2012