Esther is a married woman. She has two children, 4 and 11 years old. She describes herself to be an aggressive businessperson and diligent. She operates a salon where she provides hair services. She has been involved in this business for 13 years. Her business is located within a shopping centre and market and her primary customers are local residents. She describes her biggest business challenge to be insufficient funds for improving the business.
She will use the Kes 30,000 loan to buy beauty products. This is the second loan Esther is requesting from SMEP DTM. The first one was in the amount of Kes 20,000, and she managed to repay the whole amount. Her business goal is to run a fully stocked cosmetics shop within 5 years.