Yadira lives in Libertad, a tourist zone in Ecuador which is very well known for its beaches. She is 30 years old and earns her living selling clothes and backpacks. She became involved in shop-keeping at a very young age, since her mother earned her living from this activity and she helped her mother. Her mother no longer accompanies her because she died 2 years ago and since then she has decided to continue alone.
At the moment she is very dedicated to her business. She works from 8 in the morning to 6 at night. She now has a shop located in a shopping centre which means that she is protected from street crime. Since she is married her husband Jorge looks after the home, working independently in door to door sales.
She has three children who are 11, 7 and 3 years old and who go to a public school. She hopes that with this loan she will be able to buy men’s and women’s clothing to expand her business.
Her next goal is to open another business in job creation and to improve her quality of life.
Yadira vive en Libertad zona turística de Ecuador muy conocidas por sus playas. Tiene 30 años y se dedica a la venta de ropa y mochilas. Su historia en el comercio inicia desde muy joven ya que su mamá se dedicaba a esta actividad y ella le ayudaba. Su mamá ya no le acompaña porque falleció hace 2 años tiempo en el cual decidió continuar sola. En estos momentos está muy dedicada a su negocio trabajando de 8 de la mañana a 6 de la tarde. Ahora tiene una tienda ubicada en el centro comercial por lo que está protegida de la delincuencia. Como está casada su esposo Jorge mantiene el hogar trabando de manera independiente en la venta de puerta a puerta. Tiene 3 hijos de 11, 7 y 3 años de edad que asisten a la escuela pública. Espera con el crédito poder comprar ropa de hombre y mujer para aumentar el negocio. Su meta próxima es poder abrir otro negocio generando plazas de trabajo y mejorando su calidad de vida.
About Banco D-MIRO
Banco D-MIRO is a microfinance institution that serves the most vulnerable sectors of Ecuador’s economy. It offers very small loan sizes without requiring collateral, expanding access to borrowers who would not otherwise be able to access capital to start and grow their own businesses. It also specifically targets borrowers who are excluded from formal financial systems due to race, ethnicity, gender, disability or illness.