Esha is a 60-year-old married woman. She has five children who range in age from eight to 30 years. She describes herself as an honest woman.
Esha operates a retail stall where she sells fish. She has been involved in this business for seven years. Her business is located at a viable market place and her primary customers are the local residents and people who come to the market. In addition, Esha runs a retail shop. She describes her biggest business challenge to be the high cost of transporting fish from where they are sourced. She will use the loan of 80,000 KES to purchase more fish to sell. Her business goal is to become a fish distributor within five years.
In the future, Esha hopes to use the anticipated profits generated by this loan to build a house of her own.