Benson is a 40-year-old married man. His wife is a businesswoman. He has three children with ages ranging from 5 years to 15 years. He describes himself to be a visionary, aggressive, and determined man. He operates a retail store where he provides artistic services for designing maps, roads, houses, etc. He has been involved in this business for 13 years and employs two staff members. His business is located within a busy market, and his primary customers are local residents. He describes his biggest business challenge to be insufficient funds for improving his business. He will use the KES 100,000 loan to buy stationery and drawing tools. His business goal is to increase the size of his clients within five years. Benson plans to increase job opportunities for people by becoming an international artist.