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María Maribel
María Maribel is 48 years old. She lives with her husband and her 17-year-old daughter in a rented house, which is also the site of her business: a store selling basic staple foods, sweetened carbonated drinks, snacks, personal hygiene products and cleaning supplies. The store has a location which is easy to access. María has run the store for only 3 years, but the business has been operating for 30 years, and it has a good customer base, generating high monthly sales. María needs a loan to invest in basic staple foods, dairy products and beverages for her store, so that there is no shortage of products and her customers can continue being loyal. She hopes that by increasing the inventory of products for sale she will be able to generate enough income to cover the economic needs of the business and of her family.
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María Maribel de 48 años de edad, vive con su esposo y su hija de 17 años en casa de habitación alquilada, donde también funciona su negocio: una tienda de granos básicos, bebidas gaseosas y endulzadas, golosinas, productos de higiene personal y limpieza. La tienda cuenta con una ubicación de fácil acceso. María únicamente lleva 3 años administrando la tienda, pero el negocio tiene 30 años funcionando y cuenta con una buena cartera de clientes, generando altas ventas mensuales. María necesita un préstamo para invertir en granos básicos, productos lácteos y bebidas para la tienda, de modo que no haya escasez de productos y sus clientes sigan siendo leales. Ella espera que al incrementar la lista de productos para la venta, generará los ingresos suficientes para solventar las necesidades económicas del negocio y su familia.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 715
    View loans »
    El Salvador Loans Fundraising
  • $27,098,825
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD
A loan of $700 helped María Maribel to buy basic staple foods, dairy products, beverages, and other items for her store.
Repayment Term
14 months (Additional Information)
Repayment Schedule
May 3, 2012
May 27, 2012
Currency Exchange Loss:
Jun 26, 2012