Doreen is a 25 year old single woman. She describes herself as an aggressive woman.
Doreen was employed earlier as a househelp. She decided to start a grocery store where she has been selling vegetables such as tomatoes, cabbage, kale, onions, etc. for 4 years. Her business is located along a busy road and her primary customers are local residents. She describes her biggest business challenge to be the high prices of vegetables.
Doreen will use the loan of 15,000 KES loan to buy vegetables. This is her first loan. Her business goal is to run another grocery store in her nearby town within 5 years. She hopes that in the future with the profits generated she will run a cereal retail shop.