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Morena Guadalupe
Morena Guadalupe, 36, lives with her family consisting of her 18-year-old son, her 19-year-old daughter-in-law and her little 2-month-old grandson. She sells a variety of articles of clothing for all tastes and preferences. In addition to clothes she also sells beauty accessories. She sells from place to place in the main zones of the city where she lives. Said zones are very busy and have many passersby because they are downtown. She has much experience in this line of work and has managed to win over the trust of many people who prefer her more every day. She has some regular customers that she leaves merchandise with for them to resell.

Morena is very hardworking and committed to her family since they are her main inspiration for continuing to work. She’s asking INTEGRAL for this loan to push her business forward because she wants to have the capacity to encompass a larger market share to improve her profits and as a result her and her family’s quality of life.

She will use the loan to buy women’s clothes, men’s clothes, children’s clothes and beauty accessories which are what sell the most. She trusts that she will reach her objective this way.
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Morena Guadalupe tiene 36 años de edad y habita junto a su familia la cual está constituida por su hijo de 18 años, su nuera de 19 años y su pequeño nieto de 2 meses de edad. Ella se dedica al comercio de variedad de prendas de vestir para todos los gustos y preferencias. Además de ropa también vende accesorios de belleza. Su venta la hace de manera ambulante en las principales zonas de la ciudad donde vive. Dichas zonas son muy transitadas y concurridas ya que se encuentran en el centro. Posee mucha experiencia en el área y ha logrado ganarse la confianza de muchas personas que cada día la prefieren más. Tiene algunos clientes fijos a los cueles les deja mercadería para que ellos puedan hacer la reventa. La señora Morena es muy trabajadora y comprometida con su familia dado que para ella es su principal fuente de inspiración para continuar trabajando. Solicita este crédito a INTEGRAL para impulsar su negocio ya que quiere tener la capacidad de abarcar una mayor demanda de mercado con la cual pueda mejorar sus ganancias. Y por consecuencia su calidad de vida y la de su familia. El crédito lo invertirá en la compra de: ropa para damas, ropa para caballeros, ropa para niños y accesorios de belleza ya que es lo que más se vende. Confía que de esta forma logrará alcanzar su objetivo.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $4,900
    Average annual income
  • 479
    View loans »
    El Salvador Loans Fundraising
  • $23,095,900
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $500 helped Morena Guadalupe to buy clothes and beauty accessories.
100% repaid
Repayment Term
9 months (Additional Information)
Repayment Schedule
Monthly
Pre-Disbursed:
May 2, 2012
Listed
May 25, 2012
Currency Exchange Loss:
N/A
Ended:
Jan 19, 2013