Sonia is a 46-year-old mother of four. She works part-time as a nurse but for quite some time has supplemented her income with sales of beauty products. Sonia has decided to branch out and expand her mobile store. After gaining business development training, Sonia is increasing & expanding her stock, updating her car, and beginning to sell to a larger customer base. Sonia is a serious, organized, determined businesswomen. In her area there is high demand for her products.
Sonia needed this loan to assist with upgrading her car and buying an expanded stock of creams, lotions, cosmetics and beauty products.
Sonia wants to one day begin selling her products to clients in surrounding villages and cities.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.