Hanan is a trained hair stylist and makeup artist. She has been supplementing her family’s income by providing haircuts and selling cosmetics, lotions and gift items to locals. After graduating from the SBA entrepreneurial training course, Hanan decided to establish a beauty shop. In her area, there are no other salons and the request by locals is high. She is establishing her shop and selling cosmetics and beauty supplies along with gift items.
Hanan needed this loan to assist with purchasing a washing station, a sink, furniture, cosmetic supplies, hair styling instruments and beauty products.
Hanan wants to strengthen her family’s economic situation. She plans to expand into selling additional gift items, jewelry and other products.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.