Yelena is from Kiryat Shemona in northern Israel. She is a trained seamstress. She has worked for several years at a Bridal Salon and taken in freelance sewing work at home. She has been expanding her freelance work from her home and developing a steady income. Yelena wants to establish her business outside of her home in order to have a larger workstation, expand her business, increase her client base and increase her income. Yelena has entered into an agreement with the Bridal Salon who will use her shop’s services. This retainer will serve as a base for her monthly income.
Yelena needed this loan to assist with purchasing a professional sewing machine, workstation, closet & shelving and to pay for initial advertising.
Yelena wants to see her business thrive. She is establishing her shop to separate her work environment from her home and allow her to strengthen her business’ potential.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.